Insights

Client-first approach The Steele Group emphasizes tailored, proactive, and client-centric financial planning across investments, insurance, retirement, and estate planning, signaling opportunities to cross-sell integrated financial services and advisory packages to existing clients seeking holistic planning.

Tech-enabled operations With a tech stack featuring Calendly, Wix/WordPress, Mailchimp, Google Cloud, and Sentry, there are opportunities to upsell modern client onboarding tools, marketing automation, and secure analytics to improve client experience and scalability.

Mid-market potential Revenue is in the 1M–10M range with a lean team, suggesting capacity for strategic partnerships or white-label financial service collaborations and scalable advisory solutions suitable for growing client bases.

Regulatory alignment Insurance services are provided through Assante Estate and Insurance Services Inc., indicating potential for bundled insurance, estate planning, and regulatory-compliant product suites for cross-selling to existing clients.

Digital presence A digital footprint through Assante-related disclosures and online platforms offers a channel for digital marketing partnerships, lead generation collaborations, and content-driven client acquisition to expand reach.

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The Steele Group Tech Stack

The Steele Group uses 8 technology products and services including Calendly, Wix, WordPress, and more. Explore The Steele Group's tech stack below.

The Steele Group's Email Address Formats

The Steele Group uses at least 3 email formats:
The Steele Group Email FormatsExamplePercentage
First@thesteelegroup.caJohn@thesteelegroup.ca
87%
Last@thesteelegroup.caDoe@thesteelegroup.ca
9%
First.Last@thesteelegroup.caJohn.Doe@thesteelegroup.ca
4%

Frequently Asked Questions

What is The Steele Group's official website and social media links?

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The Steele Group's official website is thesteelegroup.ca and has social profiles on LinkedIn.

How much revenue does The Steele Group generate?

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As of September 2026, The Steele Group's annual revenue is estimated to be $1M - $10M.

What is The Steele Group's SIC code and NAICS code?

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The Steele Group's SIC code is 6282 - Investment Advice and NAICS code is 52 - Finance and Insurance.

How many employees does The Steele Group have currently?

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As of September 2026, The Steele Group has approximately 23 employees across 1 continents, including North America. Key team members include Vp Finance: M. S., Founder And Past President: N. S. and Financial Advisor / Managing Partner: C. S. Explore The Steele Group's employee directory with LeadIQ.

What industry does The Steele Group belong to?

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The Steele Group operates in the Financial Services industry.

What technology does The Steele Group use?

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The Steele Group's tech stack includes Calendly, Wix, WordPress, Wix eCommerce, Mailchimp, Microsoft 365, Google Cloud and Sentry.

What is The Steele Group's email format?

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The Steele Group's email format typically follows the pattern of First@thesteelegroup.ca. Find more The Steele Group email formats with LeadIQ.

When was The Steele Group founded?

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The Steele Group was founded in 1997.
The Steele Group logo

The Steele Group

Financial ServicesOntario, Canada11-50 Employees

The Steele Group is a mid-sized financial services firm based in Cambridge, Ontario, offering guidance across the full spectrum of personal financial planning. Its services cover investment strategy, insurance, retirement planning, retirement income, and estate planning, with an emphasis on clear planning and long-term thinking. The firm works with clients at different life stages, aiming to meet them where they are and help them move forward with confidence. Rather than focused on selling products, it highlights the value of knowledge and insight brought to each relationship to support informed decision-making.

The team emphasizes a thoughtful, proactive service and customizes each plan to match the client's circumstances. Insurance products and services are provided through Assante Estate and Insurance Services Inc. The Steele Group operates within the financial services sector, focusing on long-term, sustainable outcomes for clients.

Section iconCompany Overview

SIC Code
6282 - Investment Advice
NAICS Code
52 - Finance and Insurance
Founded
1997
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    The Steele Group's revenue is estimated to be in the range of $1M - $10M

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