Regional Market Reach The State Newspaper has a strong presence in the Columbia, South Carolina, region, serving multiple counties and the university community, which presents opportunities for localized advertising campaigns to target engaged and diverse audiences.

Digital Engagement With a tech stack that includes Optimization tools and programmatic advertising platforms like The Trade Desk and OpenX, the company emphasizes digital advertising, indicating potential for scalable online marketing solutions and targeted ad placements.

Diverse Content Portfolio The company produces specialty magazines and online sites such as GoGamecocks.com, providing a broad spectrum of niche audiences, ideal for customized sponsorships, native advertising, and content marketing opportunities.

Recent Growth Initiatives Expansion into new facilities in Berkeley, California, and ongoing political and community engagement suggest the company's strategic focus on regional growth and reputation, which could be leveraged through branding and sponsorship opportunities.

Financial and Market Position With revenue estimated between $50 million and $100 million and a competitive size relative to industry peers, the company offers a stable platform for advertising partnerships, especially targeted towards regional and niche market audiences.