Innovation Alignment The company's recent launch of interactive digital solutions like the Digital Mannequin and partnerships with wellness brands such as Therabody showcase its focus on cutting-edge retail experiences, presenting opportunities to tailor innovative technology packages for clients looking to upgrade in-store engagement.

Strategic Mergers Outform's acquisition of competitors like Alrec BV and merger with Rapid Displays highlight a growth strategy centered on expanding EU market share and service offerings, creating potential upselling channels for integrated retail marketing and experiential solutions.

Digital Creativity With a focus on digital creative capabilities, exemplified by hiring a former creative director, there is a clear opportunity to develop bespoke digital campaigns and creative assets for clients seeking to enhance brand presence through immersive retail experiences.

Global Presence As part of Outform, a recognized global innovation agency, there are opportunities to connect clients with international expertise and cross-market solutions, especially for brands aiming to scale retail experiences across multiple regions.

Market Expansion Recent collaborations with diverse brands and participation in high-profile retail events indicate a growing market interest in advanced in-store technology and experiential marketing, providing prospects to offer comprehensive retail innovation packages to attract forward-thinking retail clients.