Insights

Influential Audience With a strong community engaged across platforms like Instagram, Facebook, Twitter, and YouTube, The Shade Room offers a highly engaged audience interested in pop culture and black culture topics, presenting opportunities for targeted advertising and sponsorship collaborations.

Content Partnership Potential The company's recent collaborations with brands like Actively Black and Mirriad Advertising showcase its capability to facilitate in-content advertising and live event streaming, indicating potential for brand partnership and bespoke content creation.

Technology Integration Leveraging advanced tech tools including in-content AI advertising and robust analytics, The Shade Room demonstrates modern digital infrastructure, offering opportunities for tech-driven ad campaigns and data-driven marketing services.

Market Positioning As a leading media outlet in black culture and pop news with estimated revenues between 50 million and 100 million dollars, The Shade Room is well-positioned for premium advertising, brand sponsorships, and strategic media partnerships targeting a culturally engaged demographic.

Expanding Social Reach Given its active presence on multiple social platforms and recent content collaborations, there are ongoing opportunities to enhance brand visibility through sponsored content, influencer marketing, and social media influencer partnerships tailored to its audience.

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The Shade Room Tech Stack

The Shade Room uses 8 technology products and services including DoubleClick Campaign Manager, AdThrive, Alexa Certified Site Metrics, and more. Explore The Shade Room's tech stack below.

  • DoubleClick Campaign Manager
    Advertising
  • AdThrive
    Advertising Networks
  • Alexa Certified Site Metrics
    Analytics
  • Adobe Premiere Pro
    Audio, Video, Graphics
  • Snapchat
    Audio, Video, Graphics
  • Cloudflare
    Content Management System
  • Google Workspace
    Email
  • WP Engine
    Platform As A Service

The Shade Room's Email Address Formats

The Shade Room uses at least 1 format(s):
The Shade Room Email FormatsExamplePercentage
First@theshaderoom.comJohn@theshaderoom.com
86%
FirstL@theshaderoom.comJohnD@theshaderoom.com
10%
FLast@theshaderoom.comJDoe@theshaderoom.com
2%
Middle@theshaderoom.comMichael@theshaderoom.com
2%

Frequently Asked Questions

Where is The Shade Room's headquarters located?

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The Shade Room's main headquarters is located at Los Angeles, California United States. The company has employees across 2 continents, including North AmericaEurope.

What is The Shade Room's official website and social media links?

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The Shade Room's official website is theshaderoom.com and has social profiles on LinkedIn.

What is The Shade Room's NAICS code?

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The Shade Room's NAICS code is 71 - Arts, Entertainment, and Recreation.

How many employees does The Shade Room have currently?

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As of February 2026, The Shade Room has approximately 45 employees across 2 continents, including North AmericaEurope. Key team members include Head Of Revenue: J. O.Head Of Content: A. T.Sr. Director, Ad Sales & Marketing: K. R.. Explore The Shade Room's employee directory with LeadIQ.

What industry does The Shade Room belong to?

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The Shade Room operates in the Online Audio and Video Media industry.

What technology does The Shade Room use?

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The Shade Room's tech stack includes DoubleClick Campaign ManagerAdThriveAlexa Certified Site MetricsAdobe Premiere ProSnapchatCloudflareGoogle WorkspaceWP Engine.

What is The Shade Room's email format?

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The Shade Room's email format typically follows the pattern of First@theshaderoom.com. Find more The Shade Room email formats with LeadIQ.

When was The Shade Room founded?

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The Shade Room was founded in 2014.

The Shade Room

Online Audio and Video MediaCalifornia, United States11-50 Employees

Founded in 2014, The Shade Room (TSR) has grown into a leading media powerhouse for breaking news and a trailblazer for reporting all things pop culture. TSR combines investigative entertainment journalism from our writers with crowdsourced journalism from our Roommates to operate a 24/7 news outlet. Our strong community of followers allows us to break away from traditional news delivery by reaching readers directly through their social networks.

TSR delivers instant, honest, and engaging news on an open forum that welcomes dialogue via The Shade Room website, Instagram, Facebook, Twitter, and YouTube.

Section iconCompany Overview

Headquarters
Los Angeles, California United States
NAICS Code
71 - Arts, Entertainment, and Recreation
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $50M$100M

    The Shade Room's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    The Shade Room's revenue is estimated to be in the range of $50M$100M

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