Premier NYC DMO Target high-end corporate and destination management opportunities in New York City, leveraging The Shackman Group’s reputation for white-glove service and city expertise to win premium event planning, awards galas, and experiential marketing engagements.

In-House Creative Capitalize on the robust in-house Creative Services to upsell full-service experiences, from concept development to execution, offering clients integrated event branding, stage design, and experiential campaigns without needing external agencies.

Tech Efficiency Position the firm as a tech-savvy partner by highlighting the use of modern tools (Wix, WordPress, Google Cloud, Sentry, Envoy) to deliver seamless planning, project tracking, and attendee management, appealing to clients seeking reliable, scalable event operations.

Growth Potential With revenue in the low to mid millions and a lean but capable team, pursue mid-market corporate clients and growth-stage brands looking for boutique, high-touch NYC event expertise, offering flexible packages and scalable service levels.

Cross-Sell Readiness Leverage relationships with past and current clients to introduce related services such as product launches, experiential marketing, and destination experiences, while exploring strategic partnerships with similar firms in the event and design space to expand reach.