Strategic partnerships Potential to expand impact through alliances with organizations like REEF, SeaDoc partners, and other conservation groups to co-host research initiatives, citizen science programs, and joint fundraising campaigns.

Donor engagement Fundraising opportunities around events such as Wine and Sea Auctions, leveraging the organization’s education and science messaging to attract individual donors, corporate sponsors, and philanthropic foundations.

Digital transformation Given existing tech stack (Squarespace, WordPress, Salesforce, Pardot), there is a path to optimize donor CRM, marketing automation, and e-commerce for merchandise or donation campaigns to boost recurring giving.

Program expansion Merger with Wild Orca and ongoing Salish Sea research focus present upsell potential for expanded field programs, volunteer training, and regional ocean health initiatives that attract grant funding and corporate sponsorships.

Education and outreach Opportunity to scale education programs and science communication efforts (e.g., Salish Sea Wild), appealing to schools, museums, and media partners for sponsored content, co-branded campaigns, and experiential learning experiences.