Targeted Partnerships Leverage the hotel’s high-end coastal appeal and cultural programming to propose collaborations with local arts organizations, surf schools, and experiential vendors to create curated guest experiences, increasing average spend per stay.

Experiential Marketing Highlight opportunities for branded events and artist residencies (as already partnered with Baxter Street and MoMA PS1), offering sponsorship packages, pop-up installations, and exclusive previews to attract new guest segments and media attention.

Lifestyle Revenue Sell elevated dining and wellness add-ons through Margie’s, The Pool, and The Rooftop packages, plus private events at the rooftop and pool areas to boost F&B and event-based revenue beyond room rates.

Hybrid Stay Opportunities Promote long-stay residences and flexible amenity bundles for remote workers and seasonal visitors, positioning Rockaway as a lifestyle destination with extended-stay incentives and corporate travel programs.

Targeted Growth Use the strong 51-200 employee range and mid-market revenue profile to tailor mid-scale corporate partnerships, group bookings, and loyalty initiatives that drive volume while maintaining luxury positioning.