Healthcare Specialty The Roberts Group specializes in healthcare and related industries, presenting a targeted sales opportunity to healthcare providers, medical device firms, and health systems seeking integrated marketing and crisis communications.

National Reach Although based in Wisconsin, they work with clients nationwide, indicating potential for expanding services to national brands requiring multi-market campaigns, media planning, and distributed campaigns.

Full Service Capabilities With offerings from strategic planning to digital, media buying, PR, events, and crisis management, there is a cross-sell opportunity to upsell mid-market firms needing end-to-end advertising and communications solutions.

Senior Hospital Experience Senior-level staff with hospital experience suggests strong credibility for health system partnerships and patient outreach programs, presenting a channel to target hospital networks and affiliated organizations.

Awards and Recognition A robust portfolio of industry awards can be leveraged in outreach to differentiate from competitors and win over prospective clients seeking proven creative and healthcare advertising excellence.