Local leadership Opportunity to upsell advanced digital advertising solutions and sponsored content to strengthen the Roanoke Times’ position as the leading Southwest Virginia news provider, leveraging their established audience and regional influence.

Audience monetization With revenue in the $50M-$100M range and a diverse 250+ staff, present multi-channel ad packages (print, digital, social, programmatic) and data-driven targeting to attract local advertisers seeking measurable ROI.

Community partnerships Leverage ongoing community initiatives and partnerships (such as Feeding Southwest Virginia) to propose co-branded campaigns, sponsorships, and cause-marketing programs that align with their local engagement narrative.

Technology stack Capitalize on their current tech footprint (AWS, Google AdSense, Snowplow, Segment) to pitch integrated analytics, tag management, and performance tracking that demonstrate campaign impact across print and digital properties.

Employer branding Assist BH Media Group in showcasing a positive employer story to attract talent and advertisers by offering employer-focused content placement, audience insight reports, and branded newsroom partnerships.