Insights

Affluent Audience Access The Purist positions itself at the intersection of luxury wellness and premium publishing, connecting emerging wellness brands with highly targeted affluent consumers through print, digital, social, and exclusive events. This suggests sales opportunities for high-end brand partnerships, sponsored content, and event activations aimed at luxury audiences.

Editorial Prestige With contributions from notable figures and coverage of premier destinations, The Purist offers a credible platform for brand storytelling and thought leadership. Sales opportunities include branded editorial campaigns, influencer-led content, and sponsored features that leverage their editorial credibility to elevate partner brands.

Cross-channel Reach The blend of print, digital, social, and events indicates a multi-touch approach for campaigns. Prospects can be approached with integrated packages combining content creation, email marketing through ActiveCampaign, video assets, and live or virtual events to maximize engagement and ROI.

Strategic Partnerships Recent collaboration with Faraday Future and a charitable initiative signals openness to co-branded campaigns and cause marketing. This creates potential sales avenues for partnerships, sponsorships, and CSR-aligned programs that resonate with luxury lifestyle audiences.

Scale and Comparables Company size and revenue range position The Purist alongside mid-market wellness media players. This implies opportunities for mid-tier sponsorships, bundled packages, and scalable advertising solutions that align with budgets similar to peers like Well+Good and Byrdie.

Similar companies to The Purist

The Purist Tech Stack

The Purist uses 8 technology products and services including Unpkg, Lodash, Moment.js, and more. Explore The Purist's tech stack below.

  • Unpkg
    Content Delivery Network
  • Lodash
    Javascript Libraries
  • Moment.js
    Javascript Libraries
  • ActiveCampaign
    Marketing Automation
  • Really Simple Discovery
    Miscellaneous
  • Google Tag Manager
    Tag Management
  • Smash Balloon Instagram Feed
    Web Platform Extensions
  • jShowOff
    Web Tools And Plugins

The Purist's Email Address Formats

The Purist uses at least 1 format(s):
The Purist Email FormatsExamplePercentage
First@thepuristonline.comJohn@thepuristonline.com
100%

Frequently Asked Questions

What is The Purist's official website and social media links?

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The Purist's official website is thepuristonline.com and has social profiles on LinkedIn.

How much revenue does The Purist generate?

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As of July 2026, The Purist's annual revenue is estimated to be $1M - $10M.

What is The Purist's NAICS code?

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The Purist's NAICS code is 511 - Publishing Industries (except Internet).

How many employees does The Purist have currently?

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As of July 2026, The Purist has approximately 21 employees across 2 continents, including North AmericaAfrica. Key team members include Cro, The Purist: A. G. D.Editorial Producer: C. W.. Explore The Purist's employee directory with LeadIQ.

What industry does The Purist belong to?

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The Purist operates in the Book and Periodical Publishing industry.

What technology does The Purist use?

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The Purist's tech stack includes UnpkgLodashMoment.jsActiveCampaignReally Simple DiscoveryGoogle Tag ManagerSmash Balloon Instagram FeedjShowOff.

What is The Purist's email format?

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The Purist's email format typically follows the pattern of First@thepuristonline.com. Find more The Purist email formats with LeadIQ.

When was The Purist founded?

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The Purist was founded in 2017.
The Purist logo

The Purist

Book and Periodical PublishingNew York, United States11-50 Employees

The Purist operates in the book and periodical publishing space, connecting emerging luxury wellness brands with affluent consumers through a mix of authoritative content, hosted events, social media, and other outreach. Based in East East Hampton, New York, the company was founded in May 2017 by veteran editor Cristina Cuomo and has grown to a team serving a boutique, niche audience focused on high-end wellness experiences and destinations. It positions itself at the intersection of print, digital, and live marketing, aiming to redefine wellness as a luxury category by curating coverage and experiences in markets such as New York City, the Hamptons, Los Angeles, and other premier wellness locales. The Purist’s platform features contributions from notable figures and facilitates engagement between upscale brands and readers seeking curated wellness guidance. A notable recent development includes a partnership activity involving Faraday Future and a related nonprofit initiative connected to The Purist ecosystem.

Section iconCompany Overview

NAICS Code
511 - Publishing Industries (except Internet)
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    The Purist's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    The Purist's revenue is estimated to be in the range of $1M - $10M

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