Multi-Channel Reach The Public Opinion operates across print, digital, video streaming, and a tourism magazine, with programmatic ad tech and email marketing capabilities. Opportunity: offer integrated ad packages across print, display ads on the top-rated site, sponsored video on P/O-TV, and targeted email campaigns using Attentive for local advertisers and retailers.

Tourism and Sponsorship Leverage Watertown NOW and P/O-TV to develop sponsored content, guides, and events with hotels, restaurants, and attractions; cross-sell print, digital, and on-site promotions to drive local visitation and relocation services.

Digital Monetization eEdition and the website present opportunities for paid digital subscriptions, content marketing, and premium listings; utilize Attentive for lifecycle campaigns to convert readers to advertisers and subscribers, and upsell programmatic advertising.

Local Leadership As the region’s leading newspaper and top digital platform, The Public Opinion can offer advertisers broad local reach and trusted brand; propose audience extension, retargeting, and CRM-integrated campaigns leveraging first-party data.

Creative Services Leverage P/O Printing & Graphics and design capabilities to provide ad creative, editorial sponsored content, and print collateral; cross-sell with digital formats (display ads, video sponsorships) and direct mail-like distribution options through DX Delivery Service.