The Potent Potables Project
RestaurantsMichigan, United States51-200 Employees
The Potent Potables Project operates a group of restaurant concepts in Lansing, Michigan, focused on craft beverages and chef-driven menus. Its portfolio includes Zoobies Old Town Tavern, The Cosmos Wood Fired Pizza, The Creole Burger Bar and Southern Kitchen, and Punk Taco, spanning a neighborhood pub, wood-fired pizza, Creole-inspired dining, and taco-focused concepts. In addition to its own venues, the company maintains a management portfolio of actively managed bars, breweries, and restaurants. The company traces its roots to 2013, when Aaron Matthews, Alan Hooper, and Samuel Short opened Zoobies Old Town Tavern in Lansing. It positions itself as a mid-sized operator within the restaurant industry, offering a range of casual dining experiences for guests seeking craft beer, boutique wine, and classic cocktails.