Insights

Awards & Cred The Plaid Horse recently received the American Horse Publications Equine Media Award for Public Awareness Journalism, signaling strong credibility and potential for premium sponsorships, partnerships, and enhanced media packages.

Media Platform Expansion With a weekly podcast, daily site content, and a publishing lineage (Show Strides, TAKE2, partnerships with horse shows), there are multiple touchpoints for cross-channel advertising, sponsorships, and targeted content collaborations.

Financial Scale Revenue estimates of 1M–10M and a lean team (11–50 employees) indicate openness to scalable, cost-effective advertising deals, sponsorship packages, and value-based partnerships aligned with moderate annual budgets.

Industry Partnerships Active collaborations with major horse shows and centers (Virginia Horse Center, Capital Challenge) create opportunities for exclusive media rights, event sponsorships, and bundled marketing programs.

Technology & Reach Tech stack including Cloudflare, Google Cloud, multimedia ad tech (GumGum, Sovrn, Moat), and AMP indicates a digitally mature platform ready for programmatic advertising, measurement-driven campaigns, and creative formats across web and mobile.

The Plaid Horse Tech Stack

The Plaid Horse uses 8 technology products and services including UserWay, Google AdSense, The Trade Desk, and more. Explore The Plaid Horse's tech stack below.

The Plaid Horse's Email Address Formats

The Plaid Horse uses at least 1 format(s):
The Plaid Horse Email FormatsExamplePercentage
First@theplaidhorse.comJohn@theplaidhorse.com
100%

Frequently Asked Questions

What is The Plaid Horse's official website and social media links?

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The Plaid Horse's official website is theplaidhorse.com and has social profiles on LinkedIn.

How much revenue does The Plaid Horse generate?

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As of July 2026, The Plaid Horse's annual revenue is estimated to be $1M - $10M.

What is The Plaid Horse's NAICS code?

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The Plaid Horse's NAICS code is 511 - Publishing Industries (except Internet).

How many employees does The Plaid Horse have currently?

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As of July 2026, The Plaid Horse has approximately 36 employees across 2 continents, including North AmericaEurope. Key team members include Podcast Producer, Editor: V. S.Advertising Executive: L. D.. Explore The Plaid Horse's employee directory with LeadIQ.

What industry does The Plaid Horse belong to?

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The Plaid Horse operates in the Book and Periodical Publishing industry.

What technology does The Plaid Horse use?

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The Plaid Horse's tech stack includes UserWayGoogle AdSenseThe Trade DeskAmazon Web ServicesStackAdaptShopifyGoogle CloudMautic.

What is The Plaid Horse's email format?

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The Plaid Horse's email format typically follows the pattern of First@theplaidhorse.com. Find more The Plaid Horse email formats with LeadIQ.

When was The Plaid Horse founded?

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The Plaid Horse was founded in 2003.
The Plaid Horse logo

The Plaid Horse

Book and Periodical PublishingConnecticut, United States11-50 Employees

The Plaid Horse is a North American publishing company focused on equestrian content, operating as a magazine and media platform for show circuits. Based in Hartford, Connecticut, the company publishes a weekly magazine, hosts a weekly podcast, provides daily online content, and maintains a book series, all aimed at readers and participants in horse shows. Its audience includes riders, trainers, and enthusiasts seeking coverage of horse show news, events, and related topics, with the objective of broadening public awareness of equestrian activities. The business sits within the book and periodical publishing industry and positions itself as a specialized media outlet serving the competitive horse show community. In addition to its core publishing offerings, The Plaid Horse has pursued partnerships and new initiatives over recent years, such as collaborations with venues and media partnerships, reflecting efforts to expand its reach within the equestrian media landscape.

Section iconCompany Overview

NAICS Code
511 - Publishing Industries (except Internet)
Founded
2003
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    The Plaid Horse's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    The Plaid Horse's revenue is estimated to be in the range of $1M - $10M

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