The Plaid Horse
Book and Periodical PublishingConnecticut, United States11-50 Employees
* North America's Horse Show Magazine * Weekly Podcast, The #Plaidcast - theplaidhorse.com/listen * Daily posts on theplaidhorse.com * Show Strides Book Series
Niche Market Focus The Plaid Horse specializes in the equine industry, specifically horse shows and related publications, providing tailored advertising and sponsorship opportunities for brands targeting horse enthusiasts and professionals in this niche.
Expanding Digital Engagement With a weekly podcast, daily online posts, and innovative digital content series, the company demonstrates a strong digital presence, offering additional avenues for digital advertising, sponsored content, and multimedia sponsorships.
Strategic Partnerships Recent collaborations with Virginia Horse Center and Capital Challenge Horse Show indicate a potential for joint marketing initiatives, event sponsorships, and custom content opportunities within the equine event ecosystem.
Revenue Potential Generating between $10M and $25M with a relatively small team, The Plaid Horse presents opportunities for targeted advertising packages, sponsorships, and premium content offerings aimed at a dedicated and engaged audience.
Industry Trend Alignment The company's focus on equine industry publications and events aligns well with brands seeking niche, highly engaged audiences in the horse show and equestrian markets, creating opportunities for specialized marketing campaigns.
The Plaid Horse uses 8 technology products and services including UserWay, ID5, LiveIntent, and more. Explore The Plaid Horse's tech stack below.
| The Plaid Horse Email Formats | Percentage |
| First@theplaidhorse.com | 50% |
| First@theplaidhorse.com | 50% |
Book and Periodical PublishingConnecticut, United States11-50 Employees
* North America's Horse Show Magazine * Weekly Podcast, The #Plaidcast - theplaidhorse.com/listen * Daily posts on theplaidhorse.com * Show Strides Book Series
The Plaid Horse's revenue is estimated to be in the range of $10M$25M
The Plaid Horse's revenue is estimated to be in the range of $10M$25M