Global network The Original Tour is part of the RATP Group and participates in Extrapolitan, a worldwide alliance spanning 15 cities. This presents cross-selling and cross-promotional opportunities with other global sightseeing operators and travel partners.

Visitor reach With 201-500 employees and a long-standing heritage as the first and largest hop-on hop-off operator in London, there is ample potential to expand corporate partnerships, group travel deals, and bundled experiences for inbound tourism, conferences, and cruise passengers.

Digital engagement The tech stack includes analytics and tracking tools (Hotjar, Snowplow, Google Tag Manager) and a Drupal-based site. This enables targeted marketing and retargeting opportunities, as well as data-driven upsell of tours, bundles, and multilingual commentary to diverse traveler segments.

Value-added offers Their tickets include a free Thames cruise, walking tours, and a Kids’ Club, suggesting opportunities to upsell premium experiences, extended passes, private tours, and partner packages with nearby attractions, hotels, and restaurants.

Financial scale With reported revenue in the mid-range of hundreds of millions, there is budget room for new channel partnerships, affiliate programs with OTAs and airlines, and co-branded marketing initiatives to drive incremental bookings.