Insights

Strong Global Presence As part of the RATP Group with operations in 15 major tourist cities worldwide, The Original Tour offers significant cross-promotional opportunities and potential for bundled travel packages, appealing to international travel companies and tour operators seeking comprehensive city experiences.

Established Brand Equity With a history dating back to the early 1900s and being the largest of its kind, the company's renowned brand and extensive customer loyalty can be leveraged to upsell premium or exclusive sightseeing options and targeted marketing campaigns in partnership with travel agencies and OTAs.

Multilingual & Digital Engagement Offering commentary in eleven languages and utilizing modern digital tracking tools like Google Tag Manager and Facebook Pixel, there is an opportunity to tailor targeted advertising and personalized offers to diverse customer segments based on their browsing and booking behavior.

Financial Strength Generating revenue in the range of 250 to 500 million USD, The Original Tour has the financial capacity to invest in new tour technology, expanded marketing initiatives, or joint ventures, making it a strategic partner for growth-driven collaborations.

Innovative Tour Packages The company's inclusion of Thames cruises, walking tours, and kids’ clubs demonstrates a focus on experiential and family-friendly travel products, creating opportunities for upselling integrated entertainment packages or expanding into niche markets such as themed or eco-tours.

Similar companies to The Original Tour

The Original Tour Tech Stack

The Original Tour uses 8 technology products and services including Snowplow, Facebook Pixel, Drupal, and more. Explore The Original Tour's tech stack below.

  • Snowplow
    Analytics
  • Facebook Pixel
    Analytics
  • Drupal
    Content Management System
  • jQuery
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • Google Tag Manager
    Tag Management
  • Apache
    Web Servers
  • Facebook
    Widgets

Media & News

The Original Tour's Email Address Formats

The Original Tour uses at least 1 format(s):
The Original Tour Email FormatsExamplePercentage
First.Last@theoriginaltour.comJohn.Doe@theoriginaltour.com
44%
FirstL@theoriginaltour.comJohnD@theoriginaltour.com
8%
Last@theoriginaltour.comDoe@theoriginaltour.com
4%
First.Last@theoriginaltour.comJohn.Doe@theoriginaltour.com
44%

Frequently Asked Questions

What is The Original Tour's phone number?

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You can contact The Original Tour's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Original Tour's official website and social media links?

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The Original Tour's official website is theoriginaltour.com and has social profiles on LinkedIn.

What is The Original Tour's NAICS code?

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The Original Tour's NAICS code is 5615 - Travel Arrangement and Reservation Services.

How many employees does The Original Tour have currently?

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As of December 2025, The Original Tour has approximately 201 employees across 3 continents, including EuropeNorth AmericaAfrica. Key team members include Head Of Safety & Engineering: P. P.Head Of Operations: K. B. M.Vice President: R. G.. Explore The Original Tour's employee directory with LeadIQ.

What industry does The Original Tour belong to?

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The Original Tour operates in the Travel Arrangements industry.

What technology does The Original Tour use?

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The Original Tour's tech stack includes SnowplowFacebook PixelDrupaljQueryModernizrGoogle Tag ManagerApacheFacebook.

What is The Original Tour's email format?

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The Original Tour's email format typically follows the pattern of First.Last@theoriginaltour.com. Find more The Original Tour email formats with LeadIQ.

When was The Original Tour founded?

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The Original Tour was founded in 1951.

The Original Tour

Travel ArrangementsEngland, United Kingdom201-500 Employees

The Original London Sightseeing Tour is the first & largest operation of its kind in the world. With a history that dates back to the early 1900's, their award winning sightseeing service was formally registered on 11th June 1951.

Take a trip around the capital on the top deck of their double-decker open-top buses and enjoy the entertaining commentary from English-speaking guides or digitally recorded commentaries in eleven languages. Tickets are valid for 24 or 48 hours on the hop-on hop-off service with over 70 stops across six routes. Tickets include a free Thames cruise, three free Walking Tours and a fun & entertaining Kids'​ Club.

The Original Tour enjoys an excellent relationship with the travel trade working closely with global tour operators, travel agencies, airlines & OTAs. We look forward to welcoming your guests to this spectacular city!  For more information on working with The Original Tour, please contact traveltrade@theoriginaltour.com.

In September 2014 The Original London Sightseeing Tour Ltd was acquired by RATP Group, whose 70 subsidiaries include hop-on hop-off tour providers L'Open Tour in Paris, Bath Bus Company (Windsor, Cardiff and Bath) and Open Loop in New York.  WTM London 2015 saw the launch of RATP Group's global sightseeing alliance; Extrapolitan. This worldwide group of operators is present in 15 of the world's most exciting cities with informative, entertaining, multi-lingual tours covering each and every major tourist attraction.

Section iconCompany Overview

Phone number
NAICS Code
5615 - Travel Arrangement and Reservation Services
Founded
1951
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $250M$500M

    The Original Tour's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    The Original Tour's revenue is estimated to be in the range of $250M$500M

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