Legacy and scale The Odee Company is Dallas’s oldest Graphic Solutions provider, established in 1923, with in-house capabilities spanning digital, offset, wide-format printing, promotional items, mailing, and retail kitting and fulfillment across a 45,000 sq ft facility. Opportunities: position as a trusted long-term print partner to regional businesses that require diversified, integrated print and fulfillment services.
Integrated services In-house offerings across printing, promotional items, mailing, and kitting/fulfillment enable streamlined procurement and cost savings. Potential sales focus: bundled solutions for marketing campaigns, product launches, and seasonal programs that require coordinated print and fulfillment.
Mid-market exposure Revenue is estimated between $50M-$100M with a mid-sized employee base (11-50). This places The Odee Company as a formidable regional partner for mid-market brands that need scalable print and logistical support without enterprise-level complexity.
Digital readiness Tech stack includes WordPress, Google Analytics, and other broader web tools, indicating a solid digital presence and data-informed marketing capabilities. Sales approach: offer analytics-driven campaigns, data-backed reporting, and digital-first order processing enhancements.
Growth opportunities Competitive landscape includes mid-to-large print and branding groups; with a long history and broad service mix, The Odee Company can target mid-market manufacturers, distributors, and retailers seeking single-source print and fulfillment partners, as well as expand into areas like direct mail and wide-format marketing materials.