The Naming Group
Advertising ServicesCalifornia, United States2-10 Employees
The Naming Group is a Los Angeles–based advertising services firm that focuses on creating and positioning names for brands. It has acted as the naming agency of record for several Fortune 500 companies, including Capital One, General Motors, Reebok, and Kohler, producing widely recognized names such as the Venture Card and the Chevrolet Sonic. The company champions the Namescape School of Thought, which holds that a brand's portfolio of named offerings should work together to convey a single, cohesive meaning. Its approach covers strategy, creative development, initial trademark screening, and linguistic analysis across languages, all aimed at building naming architectures that support corporate decision-making. Its client base spans financial services, automotive, technology, apparel and home goods, and food and beverage, including Capital One, Dow Jones, GM, Mercedes Benz, Sony, Gap, Kohler, Nestle, New Belgium, and Pipcorn.