The Lumery, part of Accenture Song
Business Consulting and ServicesVictoria, Australia11-50 Employees
The Lumery, part of Accenture Song, operates as a Marketing and Technology consultancy that leverages data and technology to connect brands with their customers. Its focus is on clarifying how digital and human interactions intersect, helping clients improve customer experiences and engagement in a space the firm describes as the void between brands and customers. The company aims to enable growth-oriented outcomes by supporting core marketing technology functions and translating complex platforms into actionable progress, ultimately reducing reliance on external partners over time. Based in Melbourne, Australia, with a presence that reflects its expansion into broader Oceania markets, The Lumery serves clients seeking transformation of their MarTech stacks and data-driven approaches to customer interaction. The firm positions itself within the business consulting and services industry, offering guidance and execution to help brands address execution challenges, unclear returns on transformation efforts, and the proliferation of new technologies. Its recent activity includes a notable collaboration with Sportsbet to revamp its MarTech stack and adopt Braze as a primary platform, illustrating its engagement with digital transformation initiatives.
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