Custom Apparel The Line Up specializes in custom, design-forward fitness and performance apparel made in Minnesota, presenting opportunities to upsell branded, team-specific gear for athletic programs, studios, and performance groups seeking unique, locally produced items.

Strategic Partnerships Recent collaborations with Rhinestones Unlimited and Preciosa highlight a capability and market appeal for embellished, high-visibility apparel lines, suggesting sales potential in team uniforms, show costumes, and event merchandise that require premium detailing.

Growth and Ownership With 75+ employees and new ownership under Jordan and Tara, there is likely renewed investment in marketing, product development, and B2B outreach, signaling readiness for expanded wholesale accounts, partnerships, and capability expansion.

Digital Engagement Utilization of tools like HubSpot Content Hub, Hotjar, and DoubleClick Floodlight indicates active digital marketing and analytics, presenting opportunities to harvest leads, nurture B2B prospects, and optimize campaigns for schools, studios, and performance teams.

Financial Profile Current revenue range of 10–25 million positions The Line Up as a mid-market supplier with scalability potential for larger wholesale deals, licensing of designs, and multi-year apparel programs with athletic teams, dance troupes, and event organizations.