Insights

Strategic Partnerships The Line Up has a history of collaboration with rhinestone suppliers and related fashion aesthetic partners, indicating openness to co-branding opportunities, design collaborations, and production capability enhancements that can be leveraged for joint product lines or limited-edition collections.

Custom Apparel Niche Specializing in custom, design-forward apparel for artistic performance teams suggests a ready-made sales focus for high-margin bespoke orders, with potential upsell into exclusive team uniforms, event-specific looks, and scalable production for groups and schools.

Made in Minnesota Locally manufactured positioning can be emphasized in sustainability and quality-driven pitches; opportunity exists to target regional teams, studios, and organizations seeking domestic supply chains and faster lead times.

Growth Signals Revenue in the reported range and a leadership transition to new owners indicate potential for investment in sales enablement, expanded marketing, and channel partnerships to accelerate growth, including B2B distribution or licensing deals.

Digital & E-commerce Active tech stack with Shopify, ads platforms, live chat, and analytics tools suggests readiness for outbound campaigns, retargeting programs, and CRM-driven outreach to performance teams and retailers seeking apparel customization at scale.

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The Line Up Tech Stack

The Line Up uses 8 technology products and services including AdRoll, Google Ads, Hotjar, and more. Explore The Line Up's tech stack below.

The Line Up's Email Address Formats

The Line Up uses at least 4 email formats:
The Line Up Email FormatsExamplePercentage
First@thelineup.comJohn@thelineup.com
52%
FLast@thelineup.comJDoe@thelineup.com
42%
FirstL@thelineup.comJohnD@thelineup.com
4%
F-Last@thelineup.comJ-Doe@thelineup.com
2%

Frequently Asked Questions

What is The Line Up's phone number?

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You can contact The Line Up's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Line Up's official website and social media links?

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The Line Up's official website is thelineup.com and has social profiles on LinkedIn.

How much revenue does The Line Up generate?

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As of August 2026, The Line Up's annual revenue is estimated to be $10M - $25M.

What is The Line Up's NAICS code?

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The Line Up's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does The Line Up have currently?

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As of August 2026, The Line Up has approximately 110 employees across 4 continents, including North America, Asia and Europe. Key team members include President: D. E., Webstore Manager: B. D. and Band Leader: W. G. Explore The Line Up's employee directory with LeadIQ.

What industry does The Line Up belong to?

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The Line Up operates in the Retail Apparel and Fashion industry.

What technology does The Line Up use?

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The Line Up's tech stack includes AdRoll, Google Ads, Hotjar, Shopify, Amazon Simple Email Service, Microsoft 365, LiveChat and Wistia.

What is The Line Up's email format?

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The Line Up's email format typically follows the pattern of First@thelineup.com. Find more The Line Up email formats with LeadIQ.

When was The Line Up founded?

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The Line Up was founded in 1989.
The Line Up logo

The Line Up

Retail Apparel and FashionMinnesota, United States51-200 Employees

The Line Up is a Minnesota-based retailer and manufacturer of custom fitness and performance apparel, with a focus on design-forward, hand-crafted garments that emphasize fit and quality. The company serves artistic performance teams and related markets, aiming to inspire confidence and connection through its apparel, which is produced in Minnesota. Founded over 35 years ago during the aerobics boom, The Line Up has evolved into a collaborative organization led by new owners and supported by a sizable team, continuing to innovate in its product offerings. In recent years, the company has expanded its craft through partnerships and new product lines, including a collaboration with rhinestone producers and the introduction of a line of face masks. Located in Eden Prairie, Minnesota, the business operates within the retail apparel and fashion sector, emphasizing customization and design across its offerings.

Section iconCompany Overview

Phone number
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1989
Employees
51-200

Section iconFunding & Financials

  • $10M - $25M

    The Line Up's revenue is estimated to be in the range of $10M - $25M

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