Targeted regional focus The Lighting Project serves the Pacific Northwest and surrounding states, presenting a clear opportunity to engage regional decision-makers in electrical and lighting projects looking for localized expertise and tailored product education.

Small team, agile access With a lean team of 2-10 employees, there is potential for high-touch sales support and rapid responsiveness to inquiries, making it feasible to establish a close partnership and faster decision cycles on new lighting lines.

Education driven Emphasis on product education and customer experience suggests opportunities to upsell training services, installation support, and certified product demonstrations to specifiers and contractors.

Digital presence A tech stack including iCIMS, WordPress, Google Cloud, and analytics indicates capacity for targeted digital campaigns, lead capture, and content marketing to drive awareness among specifiers and distributors in the region.

Growth potential connections Comparable industry players in lighting show large revenue and headcount; TLP’s position as a regional representational agency signals potential for partnerships with larger manufacturers seeking regional sales coverage and service in the Pacific Northwest.