Insights

Direct Selling Focus The Lead specializes in helping brands compete in digital and direct selling environments, presenting strategies and connecting them with the right technologies. Opportunity: offer integrated direct-to-consumer solutions, including marketing automation, ecommerce optimization, and last-mile logistics partnerships.

Notable Milestones Past launches of the Foremost 50 and partnerships indicate ongoing thought leadership and brand-building activities. Opportunity: propose sponsorships, speaking engagements, or curated content collaborations to elevate brand visibility among digital-native retailers.

Growth Potential Reported revenue range of one to ten million suggests a mid-market growth trajectory with room for scale. Opportunity: present scalable SaaS, analytics, and consulting packages tailored to mid-sized brands seeking to accelerate direct-to-consumer growth.

Tech Stack Fit The current tech usage includes Google Ads, HubSpot Analytics, SEO and web development tools, indicating emphasis on digital marketing and inbound lead capture. Opportunity: offer integrated marketing tech deployments, CRM, and SEO/SEM optimization services to enhance performance.

Strategic Partnerships Recent Vegpreneur partnership and recurring event/ summit activities show openness to alliances and collaboration. Opportunity: pursue co-branded events, partner programs, and ecosystem integrations that extend reach into lifestyle and fashion-forward digital communities.

The Lead Tech Stack

The Lead uses 8 technology products and services including DoubleClick Floodlight, Facebook Pixel, CookieYes, and more. Explore The Lead's tech stack below.

  • DoubleClick Floodlight
    Advertising
  • Facebook Pixel
    Analytics
  • CookieYes
    Cookie Compliance
  • Webpack
    Development
  • Swiper
    Javascript Libraries
  • Google
    Search Engines
  • GoDaddy
    Web Hosting
  • Twenty Twenty-Three
    Web Platform Extensions

The Lead's Email Address Formats

The Lead uses at least 1 format(s):
The Lead Email FormatsExamplePercentage
First@the-lead.coJohn@the-lead.co
100%

Frequently Asked Questions

What is The Lead's official website and social media links?

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The Lead's official website is the-lead.co and has social profiles on LinkedIn.

How much revenue does The Lead generate?

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As of July 2026, The Lead's annual revenue is estimated to be $1M - $10M.

What is The Lead's NAICS code?

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The Lead's NAICS code is 56192 - Convention and Trade Show Organizers.

How many employees does The Lead have currently?

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As of July 2026, The Lead has approximately 33 employees across 3 continents, including North AmericaAfricaAsia. Key team members include Chief Content Officer: S. G.Vice President Of Audience Marketing: R. G.Vice President Operations & Experience: C. B.. Explore The Lead's employee directory with LeadIQ.

What industry does The Lead belong to?

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The Lead operates in the Events Services industry.

What technology does The Lead use?

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The Lead's tech stack includes DoubleClick FloodlightFacebook PixelCookieYesWebpackSwiperGoogleGoDaddyTwenty Twenty-Three.

What is The Lead's email format?

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The Lead's email format typically follows the pattern of First@the-lead.co. Find more The Lead email formats with LeadIQ.

When was The Lead founded?

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The Lead was founded in 2018.
The Lead logo

The Lead

Events ServicesNew York, United States11-50 Employees

The Lead is a media and events company based in Brooklyn, New York, serving brands navigating a growing digital and direct-to-consumer selling landscape. It offers insights into future business trends and practical strategies, along with connections to technologies, to help brands compete in that environment. The company presents cross-cutting coverage across marketing, ecommerce, stores, customer experience, and last-mile delivery to turn insights into action.

The Lead operates in the events services industry, positioning itself as a forum that bridges multiple functions for direct-to-consumer brands rather than focusing on a single stakeholder or sector. The firm is based in Brooklyn and has a small-to-mid-sized team; in 2026 it announced a partnership with Vegpreneur for The Lead Summit.

Section iconCompany Overview

NAICS Code
56192 - Convention and Trade Show Organizers
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    The Lead's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    The Lead's revenue is estimated to be in the range of $1M - $10M

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