Premium outdoor leadership Target high-end homeowners and commercial clients on Long Island who prioritize luxury outdoor living. Leverage The Laurel Group’s platinum service positioning to upsell bespoke landscape design, luxury outdoor furniture, and integrated outdoor living solutions to affluent project prospects.

Scale opportunities With revenue in the 100M-250M range and a mid-sized team, pursue strategic partnerships with wealth managers, luxury real estate developers, and architectural firms to pipeline upscale residential and commercial landscapes, leveraging the firm’s design services and furniture offerings.

Digital engagement Utilize the existing tech stack to identify and nurture prospects: run targeted content and case studies through WordPress sites, track engagement via analytics tools, and retarget visitors who show interest in outdoor living solutions to convert into consultations.

Showcase portfolio leverage Highlight notable Long Island residential clients and prestigious project work in marketing collateral to differentiate from competitors. Use high-end visuals and CAD-driven presentations to win bids on new luxury landscape and outdoor furniture design projects.

Cross-sell opportunities Bridge design services with luxury outdoor furniture offerings to create bundled proposals. Cultivate relationships with interior designers, landscape architects, and facilities teams to cross-sell complete outdoor environments, increasing project size and repeat business.