The Karpel Group

Marketing ServicesNew York, United States11-50 Employees

The Karpel Group is an entertainment marketing and publicity agency with proven success in implementing creative and effective targeted outreach to the LGBTQ+ community. We are the go-to agency for film studios, record labels, streamers/TV and cable networks to reach the queer market.

Our work has included campaigns for films as diverse as Saltburn, Mean Girls (2004 + 2024), All of Us Strangers, M3GAN, Red, White & Royal Blue, Brokeback Mountain, Elvis, House of Gucci, The Greatest Showman, Bohemian Rhapsody, Black Swan, Rocketman, Scream, Fire Island, Milk, How To Survive A Plague, The Kids Are All Right, Pitch Perfect, Mamma Mia!, The Hours, and many more; releases from iconic music artists such as Madonna, Beyoncé, Dua Lipa, Miley Cyrus, Britney Spears, Mariah Carey, Rihanna, Dolly Parton, Cher, Barbra Streisand, Kylie Minogue, Adele, Katy Perry and P!nk, among hundreds of others; series and specials on Netflix, Hulu, Peacock, NBC, ABC, HBO, Showtime, Bravo, Comedy Central, A&E, Logo, MTV, VH1, and more.

Comprehensive tactics for The Karpel Group’s LGBTQ+ campaigns include: full-scale publicity engagement including talent interviews/features, asset placements, reviews and more; social media influencer outreach for event attendance, content creation and more; nightlife events; non-profit partnerships; participation, visibility and sponsorships at Pride events; strategic messaging and positioning consultation; DJ servicing; talent appearances and performances; and street teams/brand ambassadors.

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