Local Ad Reach The Journal News and Lohud reach Westchester, Rockland, and Putnam communities through print and the Lohud.com platform, providing a broad local audience for advertisers across digital and print formats. Leverage their strong regional presence with bundled sponsorships, display, and sponsored content packages, including coverage around the Metro Awards and other events.

Event Sponsorships Recent and upcoming events like the Metro Awards offer a built-in sponsorship and live-content opportunity to create branded campaigns, video, and live social amplification. Propose exclusive event sponsorships, post-event recap content, and partner-branded experiences at Purchase PAC and other venues.

Ad Tech Edge Their tech stack includes ad verification (Integral Ad Science), affiliate partnerships (Partnerize), and interactive content tools (EX.CO), enabling advertisers to run measurable campaigns, sponsorships, and premium content experiences on Lohud.com. This presents a pathway to upsell programmatic inventory, brand-safe campaigns, and data-driven sponsorships.

Regional Growth Expansion to New City and broader regional coverage suggests a willingness to grow the local audience and inventory. Approach would be to sell geo-targeted digital campaigns and local business sponsorships in new markets, with meet-and-support for utilities and developers active in the region.

Recruitment & Partnerships There is potential to monetize sponsored content and local business partnerships, using Lohud's established audience and the existing marketing stack (Mailchimp and Microsoft 365 for outreach) to offer targeted promotional programs for local employers and community partners.