Niche Education Target medical education and certification buyers in physical therapy, occupational therapy, massage therapy, osteopathy, and athletic training markets to upsell or bundle additional Jones Counterstrain and Fascial Counterstrain training programs.

Clinician Training Platform Leverage their existing continuing education platform and 800+ techniques to cross-sell advanced courses, on-site workshops, and blended learning to clinics seeking comprehensive soft-tissue therapy training.

Revenue Scale Focus on growth partnerships with mid-sized fertility and fertility-adjacent clinics that show similar growth patterns to comparable providers, highlighting opportunities to expand into hospital-affiliated rehabilitation departments.

Tech Enablement Utilize their tech stack (Wix, WordPress, Shopify, email, analytics) to deploy targeted digital campaigns, automated course enrollment, and partner portals for enterprise buyers and large group purchases.

Strategic Partnerships Position as a complementary service for hospitals and health systems seeking integrated pain-relief training for staff, enabling long-term training contracts, credentialing collaborations, and preferred vendor status.