Boutique scale As a small executive search firm with 2-10 employees and revenue in the 1M-10M range, there is a clear opportunity to position as a high-touch, cost-effective partner for mid-market clients seeking senior talent without the overhead of large firms.

National reach, local touch The firm is Seattle-based but serves clients nationwide, suggesting potential upsell to organizations needing national coverage with a personalized, partner-led search process that differentiates from larger, impersonal firms.

Tech modernization Current tech stack includes common web and hosting tools (jQuery, PHP, Office 365, Apache). This presents an opening to modernize workflows, improve candidate sourcing, and enhance client dashboards to boost efficiency and demonstrate cutting-edge capabilities.

Leadership focus Active partner involvement on every search implies strong senior-level relationship management. This can be marketed to clients prioritizing executive engagement, with tailored SLAs and transparent progress updates as a value proposition.

Market positioning Positioning against large, multi-thousand-employee firms while highlighting personal touch and achieved placements could attract mid-market firms looking for trusted, hands-on executive search without the bureaucracy.