The Institute of Beauty and Wellness

Higher EducationWisconsin, United States51-200 Employees

The Institute of Beauty and Wellness is a higher education institution based in Milwaukee, Wisconsin, with a campus near the Third Ward and an additional presence in Madison. Established in 1994 by Susan Haise as The Skin Institute Esthetic Training Center, it has since expanded to offer programs in Massage Therapy, Cosmetology, Barbering, Manicuring, Esthiology, Ayurveda Esthetic, and Instructor Training. As an Aveda beauty school, it utilizes instructors certified by Aveda and emphasizes curricula that integrate professional skills with business-building and retail competencies, while prioritizing personal well-being and environmental responsibility. The school also highlights experiential learning through guest educators and opportunities such as career fairs, yoga wellness activities, and CPR and First Aid training within its massage program. 

The Institute serves students seeking careers in beauty and wellness by combining hands-on training with industry-aligned instruction and partnerships, including the acquisition of its sister campus, Aveda Institute Madison, in 2015. It positions itself within the beauty and wellness education sector in the United States, emphasizing small class feel and a blend of technical and business education to prepare graduates for professional practice. Recent activities include community engagement and fundraising partnerships, reflecting involvement beyond campus classrooms.

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