Longstanding relationships The Institute for Sensory Research has served hundreds of clients since 2000 with many repeat engagements (10+ years), indicating strong client retention and potential for upsell on multi-year sensory programs and expanded testing scopes.

ASTM compliant facilities With 10 personal care booths and 12 food/beverage booths meeting ASTM standards and dedicated test kitchen and focus spaces, ISR is well-positioned to win contracts that require formalized sensory testing and robust validation for consumer product launches.

Executive leadership Led by a veteran sensory scientist and backed by J. Reckner Associates, ISR combines domain expertise with established market research credibility, which can be leveraged to pursue larger, cross-solution engagements with consumer packaged goods brands.

Ethical and credible Adherence to CASRO, MRA and ASTM ethics signals trustworthiness, presenting a differentiator when approaching prospective clients prioritizing transparency, panel integrity, and compliance in sensory research.

Comprehensive capabilities From recruiting and training expert panels to descriptive and discrimination testing, reporting, and long-term project management, ISR offers end-to-end sensory solutions suitable for clients seeking turnkey research for product development and optimization.