Expanding Market Presence The company's expansion from Denver to Austin indicates a strategic effort to grow its footprint in key urban markets, presenting opportunities to engage with local distributors, retail partners, and hospitality venues in these regions.

Collaborative Engagements Recent partnerships with businesses like Rowdy Poppy, The Shuck Brothers, and Hotbox Roasters suggest a willingness to collaborate on experiential and cross-promotional events, opening avenues to offer bespoke wine and event services to lifestyle brands.

Event and Workshop Opportunities The company's involvement in creative workshops and themed events demonstrates a customer engagement strategy that can be expanded with tailored corporate events, private tastings, or branded experiences for B2B sales.

Innovative Branding Approach Positioned as a counter-culture urban winery, IMT's unique branding appeals to trend-conscious consumers and niche markets, providing an opportunity to develop specialty products, limited editions, or branded collaborations targeting millennial and Gen Z demographics.

Sustainability and Authenticity With a no-vineyard, high-quality grape sourcing approach, the company emphasizes authenticity and quality over tradition, which can be leveraged to attract premium retail accounts and craft-focused distributors seeking authentic and innovative beverage options.