audience reach The Indiana Star operates at the heart of central Indiana with a broad mix of print, mobile, and online platforms, backed by Gannett’s scale. Potential sales opportunity: multi-channel advertising packages that combine print, display, and digital seeding across site, email, and programmatic channels to reach a local, engaged audience.

civic engagement Recent initiatives include warming centers, scholarship-like NIL programs, and community-focused journalism awards, signaling a community-first editorial stance. Potential sales opportunity: sponsorships, community events, and branded content that aligns with local civic and educational initiatives.

leadership changes Notable hires and leadership appointments, including a director at a major local institution and a high-profile sports head coach, indicate active branding and relationship-building in the region. Potential sales opportunity: executive-focused content partnerships, event sponsorships, and targeted B2B storytelling for local and regional brands.

tech stack Ad tech and analytics tools in use include Amazon Advertising, Snowplow, Hotjar, Simpli.fi, and OneTrust, suggesting mature data-driven advertising workflows. Potential sales opportunity: data-backed ad solutions, programmatic campaigns, site personalization, and compliance-ready marketing services for advertisers.

revenue scale Reported revenue in the mid to high hundreds of millions with a sizable employee base, indicating substantial market presence and potential for comprehensive advertising and sponsorship deals. Potential sales opportunity: integrated media packages across print, digital, and events, plus long-term partnerships with local businesses seeking broad reach.