Targeted b2g Public sector engagement potential: The Improve Group has experience developing toolkit concepts for government agencies to measure effectiveness of Public Participation and Community Engagement strategies, suggesting a sales opportunity in public sector evaluation contracts and capacity-building programs.

Multi-site expertise Cross-site and multi-country project management capabilities indicate readiness to scale evaluations for large organizations, which aligns with selling comprehensive evaluation services, logic model development, and systems thinking across diverse locations.

Nonprofit collaboration Existing partnerships with foundations and charitable organizations highlight opportunities to offer impact evaluation, needs assessment, and capacity-building services to NGOs and philanthropic funders seeking rigorous measurement of outcomes.

Capacity building Strong emphasis on building evaluation capacity suggests upsell potential for training programs, workshops, and ongoing support to organizations aiming to institutionalize learning and measurement practices.

Sustainability niche Focus on sustainability of impact and evidence-based decision making positions The Improve Group well to pursue clients prioritizing long-term results in health, education, housing, and economic development sectors.