The Idle Man Email Format

Retail Apparel and FashionEngland, United Kingdom11-50 Employees

The Idle Man operates as an online-only menswear retailer aimed at 20-something men seeking fast fashion, offering a curated edit from high-street brands. It was founded by Oliver Tezcan, the former head of menswear at ASOS, after he identified a lack of credible menswear-specific sites. At launch, the site planned to feature about 50 brands and to introduce an own-label line for Autumn/Winter 2014. The business is based in London, England, and operates with a small to mid-sized team. The user experience is designed to be minimal and functional, with a monochrome aesthetic and ample white space to highlight the apparel. In 2019, The Idle Man was acquired by The Warehouse Group, marking the group's entry into the menswear market.

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