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Insights

Expansion momentum The House of Rare is actively expanding with a new flagship in Bengaluru and ongoing pan-India presence across 80+ stores, indicating growth opportunities for regional distributors, store partnerships, and multi-market campaigns.

Omni brand ecosystem Multiple in-house brands (Rare Rabbit, Rareism, Rare Ones, Rare Z) plus a cultural platform RareFore suggest cross-sell potential across apparel, footwear, kidswear, and exclusive events, enabling bundled promotions and synchronized marketing.

Digital commerce readiness Ad tech stack including Criteo, Google Ads, Taboola, Snowplow, Tableau and Shopify shows strong online acquisition and analytics capabilities, presenting opportunities for performance marketing collaborations and data-driven campaigns.

Fast delivery access Zepto partnership enabling 10-minute delivery in Delhi and Mumbai highlights a customer expectations trend for rapid fulfillment, offering potential collaborations on last-mile logistics, premium delivery experiences, and regional flash promotions.

Leadership and branding New Chief Marketing Officer appointed in 2026 signals strategic marketing evolution and potential for refreshed brand initiatives, co-branded ventures, and enterprise sales discussions with retailers and lifestyle platforms.

Similar companies to The House of Rare

The House of Rare Tech Stack

The House of Rare uses 8 technology products and services including Criteo, Google Ads, Taboola, and more. Explore The House of Rare's tech stack below.

Media & News

The House of Rare's Email Address Formats

The House of Rare uses at least 1 email format:
The House of Rare Email FormatsExamplePercentage
First@rarerabbit.inJohn@rarerabbit.in
100%

Frequently Asked Questions

What is The House of Rare's official website and social media links?

Minus sign iconPlus sign iconThe House of Rare's official website is thehouseofrare.com and has social profiles on LinkedIn.

How much revenue does The House of Rare generate?

Minus sign iconPlus sign icon As of October 2026, The House of Rare's annual revenue is estimated to be $10M - $25M.

What is The House of Rare's NAICS code?

Minus sign iconPlus sign iconThe House of Rare's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does The House of Rare have currently?

Minus sign iconPlus sign iconAs of October 2026, The House of Rare has approximately 378 employees across 3 continents, including Asia, North America and Europe. Key team members include Chief Financial Officer: S. A., Chief Business Officer: P. V. and Chief Marketing Officer: N. P. Explore The House of Rare's employee directory with LeadIQ.

What industry does The House of Rare belong to?

Minus sign iconPlus sign iconThe House of Rare operates in the Retail Apparel and Fashion industry.

What technology does The House of Rare use?

Minus sign iconPlus sign iconThe House of Rare's tech stack includes Criteo, Google Ads, Taboola, Snowplow, Tableau, Figma, Shopify and Mailgun.

What is The House of Rare's email format?

Minus sign iconPlus sign iconThe House of Rare's email format typically follows the pattern of First@rarerabbit.in. Find more The House of Rare email formats with LeadIQ.

How much funding has The House of Rare raised to date?

Minus sign iconPlus sign icon As of October 2026, The House of Rare has raised $24M in funding. The last funding round occurred on Feb 17, 2025.

When was The House of Rare founded?

Minus sign iconPlus sign iconThe House of Rare was founded in 2014.
The House of Rare logo

The House of Rare

Retail Apparel and FashionKarnataka, India201-500 Employees

The House of Rare designs, manufactures, and retails men's and women's apparel under the Rare Rabbit and Rareism brands. It is based in Bengaluru, Karnataka, and operates more than 80 stores across India. The company participates in the retail apparel and fashion industry, offering a diverse range of products through its brand portfolio. It employs a sizable workforce.

Its customer base comprises consumers seeking contemporary clothing that aligns with its fashion aesthetics across India. In 2025, the company expanded its delivery capabilities through a partnership with Zepto to offer 10-minute delivery in Delhi and Mumbai.

Section iconCompany Overview

Website
thehouseofrare.com
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2014
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $24M

    The House of Rare has raised a total of $24M of funding over 2 rounds. Their latest funding round was raised on Feb 17, 2025 as a Venture Round.

  • $10M - $25M

    The House of Rare's revenue is estimated to be in the range of $10M - $25M

Company Leadership

  • Chief Financial Officer at The House of Rare
    S. A.
    Chief Financial Officer
    Mobile Phone
  • Chief Business Officer at The House of Rare
    P. V.
    Chief Business Officer
    Mobile Phone
  • Chief Marketing Officer at The House of Rare
    N. P.
    Chief Marketing Officer
    Mobile Phone
  • Chief Business Officer at The House of Rare
    L. S.
    Chief Business Officer
    Mobile Phone
  • Chief Brand Officer at The House of Rare
    A. S.
    Chief Brand Officer
    Mobile Phone

Employee Directory

  • Chief Business Officer at The House of Rare
    S. N.
    Chief Business Officer
    Mobile Phone
  • Business Owner at The House of Rare
    C. H.
    Business Owner
    Mobile Phone
  • Owner at The House of Rare
    J. P.
    Owner
    Mobile Phone
  • Strategy Head at The House of Rare
    S. K.
    Strategy Head
    Mobile Phone
  • Business Head at The House of Rare
    S. P.
    Business Head
    Mobile Phone

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