Premium Scottish Appeal The House of Bruar's strong focus on Scottish knitwear and country clothing positions it as a high-end brand appealing to customers seeking quality craftsmanship and authentic Scottish products. Sales opportunities exist in premium apparel, accessories, and bespoke gift items that align with this image.

Expanding Customer Base Recent employment growth and collaboration with local initiatives like the Country Food Trust indicate a strategy to attract more visitors and online shoppers, opening avenues for expanding product lines such as gourmet food, outdoor equipment, or exclusive apparel tailored for a diverse customer demographic.

Online Shopping Growth With a developed e-commerce platform featuring interactive videos and a wide product selection, there is an opportunity to enhance digital marketing tools, introduce personalized shopping experiences, and upsell exclusive or limited-edition Scottish products to drive online revenue.

Local Collaboration Opportunities Partnerships with regional food producers and local artisans suggest potential for cross-promoting Scottish-made goods, including artisanal foods, handcrafted accessories, or outdoor gear, which could attract customers interested in authentic regional specialties.

Tech & Marketing Expansion Utilizing existing tech stack integrations such as Facebook and Google Optimize provides a platform for targeted advertising and personalized content, which can be expanded to reach niche audiences interested in luxury, heritage, and outdoor lifestyle products related to Scotland’s cultural identity.