Acquisition Opportunity The Horton Group has been acquired by Marsh McLennan Agency LLC in July 2024, signaling a strategic expansion and potential integration of MMA services. This suggests opportunities to cross-sell MMC capabilities such as larger-scale employee benefits, risk management, and advisory solutions to Horton’s client base during post-acquisition integration.

Growth & Scale With revenue in the multi-billion range and a headcount of 201-500, Horton operates at a scale suitable for enterprise deals. Target new corporate clients requiring comprehensive risk and benefits programs, leveraging Horton’s full-service brokerage capabilities and MMA backing for credibility and execution.

Talent Expansion Recent hires in specialized practice areas including Tax Practice Group Leader and Senior VP/Lead Actuary indicate investment in strategic advisory capabilities (tax, multiemployer consulting). This can be leveraged to offer advanced risk, compliance, and pension/benefits optimization services to mid-market and large clients.

Recognition & Trust Awards as a top Midwest workplace and best places to work in Indiana bolster reputation for stability and culture. Use this to engage clients prioritizing vendor stability, long-term partnerships, and robust employee-benefits programs with a trusted advisor.

Digital & Analytics Readiness Active use of marketing and martech tools (Pardot, The Trade Desk, ZoomInfo, ADP, etc.) and a strong online presence indicate readiness for data-driven selling, targeted outreach, and integrated client solutions. Approach prospects with tailored, analytics-backed proposals that align with their workforce and risk profiles.