Integrated grasstops The Herald Group recently expanded leadership to oversee its integrated grasstops program and nationwide field operations, signaling a strategic emphasis on bipartisan public affairs and regulatory navigation. This presents an opportunity to position complementary advocacy, coalition-building, and nationwide issue campaigns for clients with complex policy needs.

Top Agency Workplace Recognition as a Top Agency Workplace by PR Daily enhances credibility with potential clients seeking high-performing, reputable partners. Leverage this accolade in outreach to mid-to-large firms and associations prioritizing trusted, award-winning communications support.

Award-Winning Creative Hermes Creative Awards and Hermes-related accolades for client and firm digital work demonstrate strong capabilities in digital storytelling, blogs, and website design. This suggests upsell opportunities in content marketing, digital branding, and paid media creative for organizations seeking polished, award-winning campaigns.

Brand Refresh A comprehensive visual identity and brand refresh completed by an external studio indicates THG can execute strategic rebranding initiatives. Target clients undergoing mergers, industry shifts, or repositions who need cohesive messaging, design systems, and stakeholder communications.

Mid-sized Scale With 51-200 employees and revenue in the 50 to 100 million range, THG sits in a sweet spot for mid-market organizations seeking boutique attention with full-service capabilities. This presents opportunities to offer integrated PR, public affairs, digital, and grasstops services to mid-market companies and associations aiming for broad public impact.