Innovative Exhibitions The Henry Ford actively expands its attraction portfolio with immersive exhibits such as DaVinci The Exhibition, presenting opportunities to partner with educational, cultural, and technological organizations for collaborative displays, sponsorships, and experiential marketing.

Digital Engagement Utilizing a robust tech stack including Adobe, Microsoft Dynamics CRM, and Azure cloud services, the company emphasizes digital visitor engagement and data-driven marketing, opening avenues for technology vendors and digital content providers to offer innovative solutions.

Educational Partnerships With its numerous hands-on experiences and research facilities like the Benson Ford Research Center, there are prospects to collaborate with educational institutions, STEM organizations, and youth programs for sponsorships, educational programming, and content development.

Funding and Outreach Recent significant grants such as the $5 million from Erb Family Foundation highlight ongoing investments in community and heritage projects, which can be leveraged for strategic partnerships, corporate social responsibility initiatives, and funding opportunities targeted at similar organizations.

Event and Festival Engagement Participation in events like the Old Car Festival and new exhibitions indicates a focus on retro and innovative experiences, presenting opportunities for experiential marketing agencies, event sponsors, and merchandise partners to engage with a passionate audience.