Strategic partnerships Position The Good Food Catalyst as a bridge between local farmers, food businesses, and school meal programs to expand procurement and supply chain collaborations, leveraging their Market Development and School Feeding initiatives to open B2B sales channels.

Funding leverage Leverage their substantial financing track record (over $80M raised for Good Food businesses) to offer financial support partnerships, co-investment opportunities, and grant-based programs that reduce buyer and supplier onboarding risk.

Education to adoption Tap into the Farmer Training and Good Food is Good Medicine programs to create education-based demand generation for healthier, locally sourced products among institutions and communities, accelerating pilot programs and trial orders.

Scale through events Utilize the annual Good Food EXPO and ongoing accelerator programs to generate high-intent leads, conduct live product demonstrations, and showcase scalable locally produced foods to a concentrated network of buyers and funders.

Public health alignment Align sales pitches with health, sustainability, and local economic impact messaging to appeal to hospital systems, school districts, and government partners seeking responsible procurement and nutrition outcomes.