Fundraising Growth Leverage Tessitura to deepen donor engagement by expanding memberships, recurring giving, and targeted campaigns; use analytics and donor segmentation to optimize outreach and maximize fundraising efficiency.

Ticketing and Membership Package ticket sales with memberships and sponsorships to boost attendee value; offer multi-event passes and program sponsorships via Tessitura to grow revenue from performances and related events.

Partnerships and Sponsorships Position The Freight as a community cultural hub in Berkeley to attract corporate sponsorships and foundation grants for concerts and education programs; create sponsor packages aligned with audience demographics.

Digital Marketing Capitalize on Facebook Pixel data to drive targeted ads, grow email capture, and promote live and virtual performances; integrate marketing with Tessitura to trigger personalized communications.

Tech Modernization Assess opportunities to modernize IT and security—consider cloud hosting, security hardening, and reliable backups to support event ticketing, streaming, and online donations; explore managed services to free staff time.