The Framery

Retail Apparel and FashionUtah, United States11-50 Employees

For too long, glasses have been seen as a correction of a physical ailment — a medical necessity. But, they should be so much more than vision correction. Glasses should serve as an outward expression of personality; an extension of style. Visual language. A voice. 

Your "Lingo" is the words you use to express yourself. 
Liingo is how you express yourself using your two "i"s.

Our passion is to enable consumers to use eyewear for self-expression—to make a statement and tell their stories through eyewear. We know that at $270 a pop for glasses, this can't happen. So, we're flipping the model.

 - We carefully curate our selection to make it easy to find the styles that express the depth and breadth of your personality. 

 - We only sell frames made from premium materials, sourced directly from the manufacturer, providing the highest quality at affordable prices. 

 - We don’t sell branded products like Oakley, 
Ray-Ban and Prada because we believe that 
self-expression doesn’t need an expensive label.

 - We delight customers with a superior experience, including benefits like a free 60-day return policy. 

 - We include free prescription lenses with every pair, so you can spend your money where it matters most—your style.

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