Market focus The Farnsworth Group specializes in custom market research for building materials, home improvement, hardware, lawn and garden, and building supply industries. This niche focus presents a strong opportunity to cross-sell expanded research services or industry-specific analytics to existing manufacturing and retail clients seeking deeper end-user insights.

Client base Clients include national and international manufacturers, retailers, dealers, and distributors serving DIY and professional markets. This diversified but aligned client base suggests upsell potential for broader market intelligence, competitive benchmarking, and opportunity identification across multiple distribution channels.

Growth signals Recent leadership hiring and strategic partnerships such as the Fenestration Canada collaboration indicate ongoing expansion and thought leadership. Leverage these developments to propose joint research initiatives, market entry studies, and multi-region reports to prospective clients pursuing geographic or product-category growth.

Technology stack Utilizes cloud-based and analytics-oriented technologies (AWS, Piwik PRO, HTML5 media, Cloudflare, Webpack, Microsoft 365). Use these capabilities to position Farnsworth as a tech-enabled partner capable of scalable, secure, and timely market insights for speed-to-market product decisions.

Financial and scale Current revenue range of 10–25 million with a lean employee base (11–50). Market research buyers often look for agile firms with cost-effective, fast-turnaround studies; pitches can emphasize high ROI, customizable research options, and efficient engagement models tailored for mid-sized to large manufacturers and retailers.