Strategic Partnerships Identify and pursue partnerships with nearby tech, design, and creative companies to offer corporate memberships, discounted team tiers, and co-branded events leveraging The Farm Soho’s central SoHo location and 24/7 access. Use Salesforce to manage accounts and track partner development, and target tenants of nearby firms like Squarespace, Meetup, and Square for cross-sell opportunities.

Event Venue Position The Farm Soho as a premium offsite venue for client meetings, product launches, design sprints, and workshops. Highlight the 5 conference rooms, private phone booths, nap room, and the loft’s natural light to justify higher rental rates and bundled services such as catering, mail handling, and front-desk support.

Creative Network Leverage the in-house community of designers, developers, artists, and entrepreneurs to source referrals and co-host sponsored events, accelerator programs, or mentorship initiatives. Build a partner funnel with design studios and marketing agencies to drive trial memberships and longer-term commitments, supported by CRM and analytics.

Flexible Membership Promote month-to-month memberships with scalable add-ons to attract SMBs and remote teams seeking flexibility without long-term commitments. Upsell private desks, conference packages, storage lockers, and dedicated mail services to convert leads and increase average revenue per member.

CRM Enabled Use Salesforce and analytics to execute targeted, data-driven outreach to SoHo and nearby businesses, turning site visits and inquiries into paying memberships. Align marketing and sales with a clear ABM approach and track performance using analytics to optimize campaigns.