Audience Reach The Facts serves a 10,000 circulation with a strong emphasis on community journalism, offering a solid platform for bundled print and digital advertising, event sponsorships, and cross-promotions across its newspaper and magazine. Leverage Survicate and Segment capabilities to deliver audience insights and measurable campaigns for local advertisers.

Programmatic Growth With LiveIntent, Video.js, and Open Graph, the company has the tech bedrock for programmatic, video, and rich media ads. Propose expanding programmatic ad packages, video sponsorships, and native formats to local SMBs and event partners, backed by audience targeting data.

Community Partnerships Recent Teen Guild workshop coverage and Chamber of Commerce recognition highlight strong community ties. Create sponsored content streams, event marketing packages, and education partnerships with schools and nonprofits to boost advertiser value and brand goodwill.

Revenue Diversification The observed revenue scale supports strategic growth through digital subscriptions, premium content access, and cross-media bundles (print plus digital plus sponsored supplements). Offer data-driven audience insights as a service to advertisers to justify higher spend.

Local Competitive Edge As a hyperlocal publisher, The Facts can outpace larger metro outlets by delivering tight county-level reach, rapid local coverage, and community-first storytelling at cost-effective rates. Target local businesses that prefer direct, trusted community exposure.