Boutique value Target mid-sized hospitality players and regional independents with competitive conference and event packages that mirror Edgewater’s 7,000 square feet of flexible space, emphasizing cost-effective meetings, riverfront location, and complimentary amenities to win non-chain venues as clients seeking personalized service.

Conference focus Leverage the strong conference capability and proximity to Gatlinburg Convention Center and Great Smoky Mountains access to cross-sell larger group events, corporate retreats, and incentive programs that require turnkey catering, full-service banquets, and indoor/outdoor event options.

Digital readiness Highlight blended digital touchpoints and modern web tech to appeal to efficiency-minded planners, including complimentary Wi-Fi, business center services, and easy online availability for group bookings, while offering digital marketing collaborations to boost visibility in regional associations.

Revenue growth Position Edgewater as a scalable hospitality partner for regional businesses expanding events, seminars, and family-friendly retreats, offering flexible room blocks, discounted group rates, and bundled amenities to attract repeat corporate clients and increase average daily rate during shoulder seasons.

Competitive positioning Differentiate from larger brands by emphasizing hotel’s boutique feel, river and mountain views, inclusive breakfast, heated pool year-round, and accessible downtown Gatlinburg location, targeting partnerships with local attractions, galleries, and trolley services to create integrated, memorable guest experiences.