Manufacturer Representation Dulanski Group specializes in lighting and lighting controls across commercial, institutional, healthcare, residential, and theater sectors in the NYC area, presenting multiple high-profile brands. Sales opportunities exist in expanding lighting control integrations and cross-selling to multi-site projects within these verticals.

Brand Portfolio Representing a broad roster of established lighting brands (ETC, iGuzzini, Vantage Lighting, WAC, Finelite, etc.) presents a pathway to target architects, specifiers, and MEP firms who specify these brands, enabling collaboration on new bids and specification opportunities.

Technical Enablement Tech stack indicates strong online presence and marketing reach (WordPress, Google Cloud, Shopify, JSON-LD) plus digital outreach (Constant Contact). Leverage digital campaigns to nurture leads in priority markets and nurture project-based opportunities.

Revenue Focus Current revenue range ($1M-$10M) coupled with an NYC-area focus suggests growth opportunities through targeted expansions into nearby markets or verticals with rising demand for advanced lighting controls and sustainable solutions.

Partnership Leverage Acting as a manufacturers’ representative, there is potential to facilitate channel partnerships, co-marketing with brand partners, and joint bid responses to attract larger projects and multi-brand specifications in hospitality, healthcare, and education sectors.