Insights

Savvy Hospitality Mid-sized California-inspired family-friendly brasserie with a London-meets-Southern California concept and local sourcing; potential for partnerships with local farms, supplier networks, and experiential dining events to expand guest spend and brand reach.

Digital Maturity Tech stack includes Snowplow, Fastly, Bentobox, WordPress, Google Analytics indicating a mature online presence and data-driven operations; opportunity to upsell advanced analytics, loyalty integrations, and targeted marketing services to optimize visitor acquisition and retention.

Revenue Range Reported revenue between one and ten million with a small to mid-sized team; potential for scalable tech solutions, point-of-sale enhancements, and back-end integrations to improve margins and support growth milestones.

Expansion Readiness Founders’ pedigree in award-winning bars and restaurants and recent relocation suggest readiness for experiential marketing collaborations, pop-ups, or multi-unit growth strategies that can be supported with franchising inquiries or consulting.

Competitive Positioning Similar market peers range from small boutique operators to mid-size groups; identify niche differentiation around Cali-London fusion, seasonal menus, and locally sourced ingredients to propose targeted partnerships, supplier programs, or PR initiatives to amplify competitive edge.

Similar companies to The Draycott

The Draycott Tech Stack

The Draycott uses 8 technology products and services including Snowplow, Fastly, Bentobox, and more. Explore The Draycott's tech stack below.

  • Analytics
  • Fastly
    Content Delivery Network
  • Bentobox
    Content Management System
  • Content Management System
  • Google Fonts API
    Font Scripts
  • styled-components
    Javascript Frameworks
  • Google Analytics
    Web Analytics

The Draycott's Email Address Formats

The Draycott uses at least 1 email format:
The Draycott Email FormatsExamplePercentage
First@thedraycott.comJohn@thedraycott.com
100%

Frequently Asked Questions

What is The Draycott's official website and social media links?

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The Draycott's official website is thedraycott.com and has social profiles on LinkedIn.

How much revenue does The Draycott generate?

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As of September 2026, The Draycott's annual revenue is estimated to be $1M - $10M.

What is The Draycott's NAICS code?

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The Draycott's NAICS code is 7211 - Traveler Accommodation.

How many employees does The Draycott have currently?

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As of September 2026, The Draycott has approximately 12 employees across 1 continents, including North America. Key team members include Hospitality Associate: O. L. Explore The Draycott's employee directory with LeadIQ.

What industry does The Draycott belong to?

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The Draycott operates in the Hospitality industry.

What technology does The Draycott use?

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The Draycott's tech stack includes Snowplow, Fastly, Bentobox, WordPress, Microsoft 365, Google Fonts API, styled-components and Google Analytics.

What is The Draycott's email format?

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The Draycott's email format typically follows the pattern of First@thedraycott.com. Find more The Draycott email formats with LeadIQ.

When was The Draycott founded?

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The Draycott was founded in 2018.
The Draycott logo

The Draycott

HospitalityCalifornia, United States11-50 Employees

The Draycott is a California-inspired, family-friendly brasserie and café created by Matt and Marissa Hermer. The concept blends European ambience with an all-day dining format, offering wholesome, classic dishes prepared with locally sourced ingredients as seasonal lunch and dinner menus with a British twist. The name honors Draycott Avenue in London, where the couple first met, reflecting the blend of London heritage and Southern California style.

Based in Pacific Palisades, California, it operates within the hospitality industry as a casual, Europe-meets-Southern California dining destination aimed at families and guests seeking a relaxed experience. The founders previously owned and operated award-winning bars and restaurants in London, relocating to California to merge the aspects they value from both regions.

Section iconCompany Overview

NAICS Code
7211 - Traveler Accommodation
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    The Draycott's revenue is estimated to be in the range of $1M - $10M

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