Premium protein appeal Target retailers and distributors that focus on high-protein snacks and health-focused foods. The Dough Bar offers protein-packed doughnuts (11 grams) and related baked treats, appealing to fitness brands, gym cafeterias, and health food channels looking to differentiate with protein-forward options.

Shark Tank credibility Leverage exposure from ABC Shark Tank and collaboration with Barbara Corcoran to approach investors, retail buyers, and co-branding opportunities. Highlight the publicity and proven interest from national media when pitching to potential distributors or licensing partners.

US shipping footprint Promote nationwide shipping and select affiliate reach to potential national accounts, convenience stores, campus outlets, and e-commerce partners. Emphasize logistics capabilities and scalable fulfillment from Fort Collins to boost confidence of partners seeking nationwide availability.

Healthy celebration niche Position as a healthier indulgence for events, athletes, and corporate wellness programs. Pursue partnerships with gyms, sports teams, event venues, and wellness programs that want protein-rich, celebratory snacks aligned with wellness and performance goals.

Tech-enabled growth Utilize e-commerce and marketing tech stack (Shopify, AWS, Hotjar, Mautic, payments) to support partnerships, loyalty programs, and targeted outreach. Offer white-labeled or co-branded options and digital marketing support to partners to accelerate joint campaigns.