The D.O.G.
Consumer ServicesNew York, United States2-10 Employees
The D.O.G. operates as a small, home-based dog training and care service in Carmel, New York, offering obedience training, behavior modification, agility, temperament testing, and nutrition consultation led by Joanne Willard, a certified trainer, behaviorist, and canine nutritionist with over a decade of experience. Services are delivered through in-home homeschooling sessions or at Joanne’s residence, where dogs can participate in a structured Training Camp, with a focus on positive reinforcement methods that avoid harsh techniques. In addition to training, the company provides boarding and day care, described as Sleep Away Camp and Day Camp, with a policy of accepting only a limited number of dogs who have been previously trained by the company to ensure harmonious living arrangements. The business targets dog owners seeking individualized training and behavioral solutions for issues such as anxiety, fear, aggression, and general obedience, while offering specialized nutrition guidance. The D.O.G. is based in the greater New York area and operates within the consumer services sector, positioning itself as a small, home-based alternative to larger, facility-style dog care providers. A recent development context includes the company’s expansion of in-home and at-home training offerings, reflecting a preference for intimate, customized canine education and care.