Local Leadership Target local Utah Valley advertisers and sponsors by offering tailored digital advertising packages leveraging The Daily Herald's established reach, including events and community coverage, to expand ROI with location-based campaigns.

Digital Monetization Capitalize on the current tech stack (Amazon Ads, Google AdSense, Snowplow, Firebase, Mailchimp) to propose advanced monetization solutions such as programmatic display, retargeting, and email remarketing campaigns to advertisers seeking measurable engagement.

Audience Growth Leverage the community question series and local coverage to pitch audience expansion partnerships, including sponsored Q&A, branded content, and event promotion to increase advertiser visibility and readership engagement.

Scale Opportunities Given revenue size and employee range, offer tiered marketing solutions for mid-market advertisers, plus a mid-funnel sales motion that bundles digital ads, email, and analytics to demonstrate cost-effective growth.

Strategic Partnerships Position The Daily Herald as a gateway to Utah Valley businesses by offering co-branded events, sponsorships, and local business listings, aligning with their community focus and long-standing presence.