PMG Network Upsell Leverage the Paxton Media Group network to offer scaled digital ad packages across multiple titles, increasing advertiser reach and efficiency through centralized operations and shared RFPs, with opportunities for premium formats and cross-title sponsorships.

Digital Revenue Growth Introduce digital subscriptions or memberships and sponsored content programs to diversify revenue beyond ads; pilot flexible paywalls or member perks tailored to the local audience and cross-sell advertiser-sponsored content.

Data Driven Targeting Use measurement data from Quantcast and AdSense to craft targeted local campaigns, offer advertisers audience segments and performance dashboards, and explore integration with PMG CRM for better ROI.

Tech Stack Optimization Position the business as an ad tech and site performance partner by optimizing BLOX Digital deployment, improving header bidding, page speed, and ad quality with Priority Hints and HSTS for higher yield.

Local Engagement Ads Monetize community reach through sponsored content, local events partnerships, and social promotions on Facebook and Twitter, delivering turnkey advertising solutions to local businesses.