Sports expansion The CW has recently expanded its sports footprint with exclusive rights and partnerships across LIV Golf, ACC football and basketball, NASCAR, and the PBA, creating cross-promotional opportunities for brands seeking live event reach and sponsor alignment.

WWE partnership A recent strategic collaboration with WWE positions The CW as a key outlet for live sports entertainment and premium programming, opening doors for co-branded campaigns, sponsorships, and event-driven advertising partnerships.

Digital reach The CW App has achieved substantial scale with hundreds of millions of downloads and free access across platforms, offering a ready channel for program promotions, targeted digital advertising, and direct-to-consumer engagement initiatives.

Affiliates leverage Being 75 percent owned by Nexstar and connected to 42 CW and CW Plus affiliates covering a broad population base provides opportunities for regional sponsorships, localized campaigns, and bundled ad packages across multiple markets.

Mid-market revenue With reported revenue in the tens of millions and a lean employee base, The CW presents a cost-effective platform for advertisers seeking broad reach with favorable CPMs, especially for live sports, youth, and family-friendly content.