Broad Reach Asset The CW combines broad linear reach with a fully ad-supported app, enabling cross-platform advertising packages that reach both broadcast audiences and on-demand viewers. This allows sales teams to pitch integrated campaigns across primetime, sports, and digital properties with unified measurement and attribution.

Sports Growth Opportunities CW Sports presence has expanded with live league programming and multiple sports partnerships. There are opportunities to secure exclusive sponsorships, league partnerships, and branded integrations around live events, streaming clips, and related digital content.

Regional Affiliate Reach Owned by Nexstar and backed by a large affiliate network, CW offers localized advertising opportunities across multiple markets. This enables targeted regional campaigns, co-op sponsorships, and cross-network promotions through the Nexstar ecosystem.

Data Driven Advertising CW’s ad tech stack supports programmatic and data-driven campaigns across TV and digital assets. Sales teams can offer audience targeting, cross-platform measurement, and attribution-based packages leveraging The Trade Desk, DoubleClick, and Microsoft Advertising.

Brand Partnerships Existing partnerships in sports and entertainment signal strong potential for new brand sponsorships and content integrations. Opportunities include live event sponsorships, product placements, and co-branded experiences aligned with CW’s sports and primetime programming.